Who are we ?
As a teenager I began studying art. I like to doodle looks, I sketch, fashion becomes the universe that fascinates and inspires me.
My desire to learn by myself pushes me to join a modeling agency. Then begins a life full of encounters and travels. The few months I spend in Japan reinforce this desire for independence. Eager to discover and evolve, I moved to Paris. Everything happened one after the other: shootings, contracts… A pregnancy… Being pregnant with my son Lucien gave me the opportunity to use everything I knew about the world of fashion in a different way: styling and more specifically photo styling! I started some training and was lucky enough to land contracts. I moved to the other side of the lens!
I rummage, I search, I unearth rare gems to dress the models and decorate the shootings. I love it and it will never leave me. Looking, dressing, advising, sublimating, mixing new with vintage, looking for the accessory that will make the difference, that's what really motivates me.
Then with my little tribe we come to live in Brussels and there, I am even more eager to discover and exploit my acquired skills… It is at this moment that my brother takes me with him in his musical pop folk project. He is on vocals and guitar, me behind my keyboards. We are lucky to do several concerts and support parts of more famous groups but I do not forget my DNA, styling and modeling.
It is because women's habits and desires are changing, they need to feel listened to and are looking for personalized advice, that it was normal to come to their homes to dress them. I am starting to organize my home sales project. I am putting together collections… But I need to find a name! I have just moved, my son under my arm, a new life is opening up to me on rue de Garennes. This address sounds like a new beginning!
I meet Denis, my husband, he supports me and encourages me to develop my project. We open our first store shortly before the birth of our daughter Charlie. Events follow one another and success is there.
Customers appreciate our advice and the fact that they can find everything at Rue de Garennes.
In December 2023, we are opening a second store in Waterloo through a franchise, an exciting experience while waiting for the next ones!
I meet Denis, my husband, he supports me and encourages me to develop my project. We open our first store shortly before the birth of our daughter Charlie. Events follow one another and success is there.
Customers appreciate our advice and the fact that they can find everything at Rue de Garennes.
In December 2023, we are opening a second store in Waterloo through a franchise, an exciting experience while waiting for the next ones!